The humble flannel is a piece of clothing which occupies a fond place in the hearts of many working-class communities across the world. Such a ubiquitous piece makes sense to feature in a JJJJound vision of Levi's heritage.
Levi's has a storied relationship with the humble flannel shirt—a mainstay of the blue collar wardrobe which seems to float between fashion and function perfectly. This version uses a check finished in a JJJJound-approved palette of taupe and grey, with hints of red contrast representing the iconic Levi's logo.
Subtle hits include the printed stamp at the hem and bespoke buttons with co-branded names running around the circumference.